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Bigger Than the Game
9761592405598
Penguin Publishing Group* Do Not Use
10
BIGGER THAN THE GAME, by Michael Weinreb . The 80’s saw the explosion of the athlete as outsider, rebel and marketing opportunity. Weinreb documents the change from Olympian detachment to outsider-rebel self-promotion in U.S. sports heroes by focusing on 3 famous mid-decade fixtures, two-sport superstar Bo Jackson, rebel without a cause QB Jim McMahon and ultraviolent linebacker Brian Bosworth through their trials, tribulations and marketing successes, ultimately showing how they paved the way for the celebrity athlete culture of the 21st century.
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